Google Ads Performance Review

Account: Acme SaaS — US Campaigns Period: February 1-28, 2026 Prepared: 2026-03-03

Executive Summary

February spend totaled $47,280 across 12 active campaigns, generating 842 conversions at a blended CPA of $56.15 — 12% above the $50 target. The primary driver of CPA inflation is the non-brand search campaign "Features - Competitors," which consumed 28% of total budget while delivering only 9% of conversions at a $176 CPA. Quick wins identified: pausing 3 zero-conversion ad groups ($2,840/mo waste) and adding 14 negative keywords from the search terms report ($1,200/mo estimated savings).

Account Health Snapshot

| Metric | February | January | Delta | |--------|----------|---------|-------| | Total Spend | $47,280 | $44,100 | +7.2% | | Conversions | 842 | 891 | -5.5% | | CPA | $56.15 | $49.49 | +13.4% | | CTR | 3.42% | 3.61% | -19 bps | | Avg CPC | $4.18 | $3.72 | +12.4% |

Recommendations

Tier 1 — Quick Wins

1. Pause "Features - Competitors" ad groups with 0 conversions (3 groups, $2,840/mo) — Est. savings: $710/week
2. Add 14 negative keywords from search terms report — "free," "open source," "tutorial" consuming $1,200/mo with 0 conversions
3. Reduce "Brand - Exact" budget by 15% — impression share already at 97%; reallocate $1,800/mo to non-brand campaigns under CPA target